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Media Advertising and Luminance Contrast Testing

Effective media campaigns are ones that have good Luminance Contrast and stand out from the ordinary and mundane. What good would it be to put up a media billboard and then cover it up. It would be useless and a huge waste of money. But that's exactly what a lot of advertisements are doing, by not ensuring that the media stands out from its background surfaces.


Not only do the advertisements and media billboards need to stand out from the background surfaces - the text and images must have sufficient luminance contrasts to ensure the message can be easily seen and therefore understood.


Luminos conduct contrast testing on-site to ensure the proposed location of media advertisements is going to create sufficient luminance contrast to give maximize exposure.
ON-SITE LUMINANCE CONTRAST TESTING
Luminance Contrast Testing on-site is what Luminos specialize in. Utilizing NATA certified calibrated instrumentation Luminos provide accurate on-site luminance testing for compliance under the Building Codes of Australia (BCA) and Australian Standards for Access & Mobility.
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